Apple’s Video Content Team Now Includes Four More Prominent TV Executives
Ahead of Apple’s big event next Tuesday, the company has freshly added four new TV executives to its content team. The company is expected to make some major announcements alongside the next gen Apple TV on Sep 12. It has been rumored that Apple is looking to add some new content to its platform in order to give itself a leg up over the competition. Apple has included Sony executives Kim Rozenfeld, Max Aronson, Ali Woodruff and the former head of publicity at WGN America, Rita Cooper Lee.
Rozenfeld will join Apple as the head of programming and lead executive on documentary series development. Aronson worked as the VP of drama development at Sony Pictures Television, while Woodruff served as the director of creative affairs.
It is said that both Aronson and Woodruff will join the video team as development executives and will report to Zack Van Amburg and Jamie Erlicht, who joined Apple’s roster from Sony back in June. Cooper Lee will head communications for the video content unit at Apple. Cooper Lee is the second employee from WGN America to join Apple after former President and General Manager of WGN America, Matt Cherniss, joined Apple last month.
Going by the number of executives Apple has hired for its video content project, it’s clear that something big is under the wraps. Apple has bought multiple music oriented documentaries including the likes of Kygo: Stole the Show and Can’t Stop, Won’t Stop: A Bad Boy Story. Apple’s TV content is fairly limited right now, with Carpool Karaoke and Planet of the Apps being the only shows currently available on Apple Music.
With Apple believed to be spending $1 billion towards original programming over the next year, we could see some big shows coming through. Apple is expected to launch a dedicated TV streaming service along with the new 4K Apple TV, rather than relying on Apple Music for its TV programming.
Like this post? Share it!